Why go video?

Here are some of the reasons why our customers are choosing video over traditional communication methods:

• Visually exciting, engaging, and contemporary format – so viewers want to watch
• Highly accessible mobile technology which can be distributed via multiple diverse communication platforms simultaneously, directly to viewers
• Easily shared through social media channels, such as YouTube, Facebook, and LinkedIn, creating a vastly enhanced reach
• Lower production cost than many face-to-face formats, particularly with large or geographically dispersed audiences
• Lower risk than face-to-face formats with speaker availability, venue constraints, and participant attendance all irrelevant
• Ability re-use, update and enhance existing videos, providing even greater return on investment
• Enables a self-service model which puts the user in control, creating agency, supporting knowledge retention, and enabling “just in time” learning
• Supports best-practice learning and development models including 70:20:10, blended learning, flipped classroom, e-learning, and micro-learning
• Enables the number of views to be tracked easily using Learning Management Systems, for reporting and compliance purposes
• Less down-time for participants, compared with attending face-to-face training programs or briefing sessions